Health-Ade: Now Available in Cans!

March 2023
Creative Direction & Photoshoot Production

One of Health-Ade’s latest endeavors included adding canned kombucha their already beloved lineup — opening up the door to so many new adventures that weren’t as easily possible before! A stark departure from the stippled gradient used across the bottle line-up, the can’s feature a color-blocked look and feel giving us the opportunity to develop a new look and feel while still pulling in elements from the larger Health-Ade brand. Using consumer insights, we knew that we needed to communicate occasion-based visuals quickly — with this in mind we aimed to eliminate excess visual clutter and create recognizable vignettes. Over two days we captured a total of (4) videos and 80+ images that were used across various owned, paid, and trade assets.

Client: Health-Ade
Creative Direction: Sierra Taoatao
Support: Melissa Mathewson
Photographer: Pine and Palm Studios
Prop Stylist: Shelby Kay
Wardrobe: Lauren Baldwin
HMU: Elite Engel