Health-Ade: Different Kind of Feel Good

January 2023
Creative Direction, Strategy, & Photoshoot Production

As Health-Ade’s first major in-house photoshoot production, this shoot aimed to create new assets that showcased a variety of alcohol-swap occasions to drive home the idea that Dry January is about so much more than restriction—it’s about adding new ways to feel good, gut-first. A total of (5) occasions were captured on both image and video over the course of a 10hr day. The captured assets were used across various owned and paid assets for the duration of the campaign.

Client: Health-Ade
Creative Direction: Sierra Taoatao
Support: Melissa Mathewson
Copy Support: Taylor Fagan
Photographer: Pine and Palm Studios
Prop Stylist: Liza Nelson
Wardrobe: Lauren Baldwin
HMU: Wendy Martinez