SunSip by Health-Ade

February 2024
Brand Strategy & Creative Direction

Introducing SunSip, the latest innovation from Health-Ade, a gut-healthy soda that delivers the flavors you love and the good stuff you need. SunSip was meticulously developed through extensive consumer research, testing, and dedicated R&D efforts. This brand encapsulates the essence of an iconic Southern California summer, drawing inspiration from the laid-back vibes of the 1970s. It combines retro charm with a contemporary appeal, ensuring it resonates with today's audience. My role in this project was pivotal; I defined the brand personality and architecture, spearheaded the strategy for copy/messaging and visual direction, finalized color selections for packaging, and oversaw the production and direction of the photo shoot for all launch materials.

Client: Health-Ade
Creative Direction: Sierra Taoatao
Support: Melissa Mathewson & Flock
Photographer: Pine and Palm Studios
Prop Stylist: Liza Nelson
Wardrobe: Lauren Baldwin
HMU: Wendy Martinez