01 – who
Sierra Taoatao
02 – what
Creative Director & Designer
03 – where
Los Angeles, California
04 – how
Selected Works 2018 – 2024
Introducing SunSip, the latest innovation from Health-Ade, a gut-healthy soda that delivers the flavors you love and the good stuff you need. SunSip was meticulously developed through extensive consumer research, testing, and dedicated R&D efforts. This brand encapsulates the essence of an iconic Southern California summer, drawing inspiration from the laid-back vibes of the 1970s.
One of Health-Ade’s latest endeavors included adding canned kombucha their already beloved lineup — opening up the door to so many new adventures that weren’t as easily possible before! A stark departure from the stippled gradient used across the bottle line-up, the can’s feature a color-blocked look and feel giving us the opportunity to develop a new look and feel!
As Health-Ade’s first major in-house photoshoot production, this shoot aimed to create new assets that showcased a variety of alcohol-swap occasions to drive home the idea that Dry January is about so much more than restriction—it’s about adding new ways to feel good, gut-first.
We were tasked by Fender with concepting and shooting the marketing campaign images for their 2021 Holiday Gift Guide. The goal was to capture a wide variety of product assortments in a festive, yet inclusive and evergreen environment. The images were used across email, web, and social platforms to showcase the season’s latest holiday promotions.
July Wetsuits is a small, boutique wetsuit brand born after nearly 20 years of collaboration between Japan-based company Rash Wetsuits and legendary Malibu surfers Dane Peterson and Josh Farberow. Our goal was to create an identity that encapsulated the playful spirit of its founders without compromising the luxurious craftsmanship of its products.
Based out of Los Angeles, Hey You! is a barbershop with a long-standing reputation for offering kick-ass haircuts and good vibes. The goal was to create a logo that embodied the fun, comfortable, and welcoming spirit of the brand.
The Squier Paranormal series features revivals of past instrument models and clever new innovations. The goal of this shoot was to capture both instrument only and friends playing together in a relaxed, garage-like practice space.
Being a part of the Fender Digital team, I consistently produced marketing content for new product initiatives in the form of email, web, and social assets.
From concept development to execution, this animation came together in a collaborative effort between LA-based agency, A-frames Creative, and Dynamic Dynosaur. The final video aired during the Vans Triple Crown of Surfing.
Good Company is a hair salon based just outside of Los Angeles, CA. The goal was to create an identity system that embodied the founder’s inclusive attitude, youthfulness, and kind-hearted spirit.
Shibby Stylee is a full-service, independent film production company that specializes in creating content that's innovative and unique. The goal was to create an identity that symbolized the creative process and the full-service approach.
Pop Goes the Gender Sphere is an exhibition catalog for a fictitious collection shown at the Los Angeles County Museum of Art.